Recreational Equipment, Inc.
Objective: Inspire people to get outdoors with REI.
Art Director – Christopher Villalpando
Copywriter – C. Rickner
Print – 17″ x 11″ (dark border is for digital presentation purposes – not included in print)
Digital
Thinkery 21
The directive was to create a digital campaign with a unifying idea.
Art Director – Genesis Lopez
Copywriter – C. Rickner
Social
Digital
Febreze Auto
The project’s purpose was to reposition a packaged good.
Febreze Auto’s current campaign highlights odors that materialize from within the vehicle (pet and food odors, etc). Our team pivoted by focusing on external factors as the source for automotive odors.
Art Director – JoBeth Medina
Copywriter – C. Rickner
Animated Digital Banners
OOH
These billboards would be strategically positioned near odor sources such as agricultural sites, industrial complexes, wastewater treatment plants, landfills, etc.
