New York State Division of Tourism
New York State tourism campaign specifically promoting Upstate New York.
Art Director – Christopher Villalpando
Copywriter – C. Rickner
Print
Campbell’s Soup
“You Can with Campbell’s”
Art Director – Ellie Bissonett
Copywriter – C. Rickner
Digital
Landing Page
Southwest Airlines
Art + Copy – C. Rickner
Nontraditional Touchpoints
Ting
Art Director – Ashley Flores
Copywriter – C. Rickner
Social
Rosebud Motels (from Schitt’s Creek)
Students were instructed to create a campaign from a pitch delivered by Eugene Levy’s character in the show Schitt’s Creek.
